Marketing Strategies For The

Marketing Strategies for the Home-Based Business: Solutions You Can Use Today

Do you have a brilliant business idea? Are you ready to launch that perfect product or offer that much-sought-after service to the world at large, but you don’t know how to best reach customers? This book gives you the tools to successfully market in your backyard and around the world twenty-four hours a day, seven days a week.Using plain language and easy-to-follow worksheets, Shirley George Frazier shares her expertise on everything from devising marketing plans that will focus your energies to getting the media on your publicity bandwagon, setting up an Internet presence, keeping your intellectual and technological property secure, and rewarding loyal customers for their business. You’ll learn when to apply high-tech tools and when tried-and-true print marketing works best. Case studies and real-life examples provide affordable ideas for your marketing arsenal. Whether you’re a new business owner or longtime entrepreneur, this reliable guide will take your solo or home-based business to the next level. Includes:Sample Marketing PlansSample Direct Mail Letters, Postcards, and Flyers News Release Distribution Worksheet Potential Media Sources WorksheetWeb Host Comparison Worksheet Sample Online Media Room Page Product Creation Chart


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